-
"The way we read the news is changing, so it only makes sense that the way we follow the news should change as well."
-
"Online copywriting can make all the difference between a website that engages and converts, and one that stagnates."
-
"Nichepapers are different because they have built a profound mastery of a tightly defined domain — finance, politics, even entertainment — and offer audiences deep, unwavering knowledge of it."
-
"Last year, the top 25 shows on blip.tv averaged under five minutes. This year, the number is up to 14 minutes, roughly three times longer – an increase accomplished in just 12 months"
-
"The explosion in popularity of social-networking sites like Facebook and MySpace was largely behind last year's decline in ad prices… Yet over the past year, a slew of advertising technology firms have emerged to more precisely connect advertisers to their ideal online audiences, adding value to ads and pushing up prices"
-
"So in case it's of use to others who are thinking of doing the same, I've turned BIS's Twitter strategy into a generic template Twitter strategy for government Departments."
-
"Guidelines suggest tweets should be frequent, timely and credible… Even its author admits that a 20-page strategy paper for government departments on how to use Twitter might be regarded as "a bit of over the top" for a microblogging tool with a limit of 140 characters a message."
-
"With that in mind, what can news journalism learn from I Can Has Cheezburger? There are probably many lessons, but one that stands out to me is a fundamental shift in the concept of reporting from “sourcing” toward “filtering"."
-
Good set of links from Andy Dickinson
-
"Attributor wants to take some of the ad money that would have been paid to the pirate site and give it to the copyright owner instead. To do that it needs the cooperation of big advertising networks like those run by Google and Yahoo. "
-
"News organisations frustrated by websites copying and pasting their articles on to their own pages may take heart from an innovative new site called Attributor. It seeks to recoup a portion of the advertising revenue enjoyed by sites that "borrow" copyrighted content from its originators."
-
"numbers alone (straight tallies, such as unique visitors or time spent on site) are not very useful for measuring engagement. Ratios can tell you much more. "
Subscribe (RSS)