David Black

"A new report from Forrester Research shows behavioural is growing fast in western Europe: just 10 percent of European companies Forrester surveyed in 2007 said they used targeting but that number grew to 26 percent in 2008, when the report says behavioural “finally took off” after years of reluctance from advertisers – 58 percent of advertisers surveyed say they are now interested in using behavioural ads in 2009."

"Display advertising: Can it be both a branding and a performance marketing tool? I'd argue yes, but not at the same time. And that's where some of the recent debates over the art-and-science approach to display have gotten it wrong. "

"new research from ad-targeting and optimization firm Lotame finds that bigger banners don’t necessarily increase engagement. In fact, the study found that medium-sized “rectangle” units hold visitors’ attention far longer their longer, wider counterparts."

"A number of publishers participating in the OPA test have been looking at the display-unit proposals for a few months now."

"Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association (OPA)." (Aug 08)

"With its news syndication business under direct attack by the growing abundance of other news sources on the Internet, the Associated Press announced today that it will begin to police the Web and 'develop a system to track content distributed online to determine if it is being legally used'."

"Wilson cited the Kogi Korean BBQ taco truck as example of the successful use of earned media—they created a community through Twitter and their blog—and now have customers lining up for an hour outside nightclubs."

"Here's the final version of the presentation."

"At McClatchy, 15% of our advertising revenue today comes from online."

"starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and tags on the video, or they can be targeted more broadly by genre."

"Tonight at Campfire One we released a new set of features — based on community and internal feedback — that helps App Engine interface more easily with businesses' existing technologies"