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“hyperlocal will have to be hypersocial: it will have to be biased, take sides, stand for something, and be written by networks of partisans. It will have to be indigenous, written ‘by us, for us’ and not carrying over the myth of impartial, balanced jour
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“Top portals including AOL, MSN and Yahoo! are reportedly offering inventory, in some cases premium space, at cut-price rates as they struggle to hit targets. “
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Local online video forecasts from the Kelsey Group and Borrell.
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“Global spending on Internet advertising is forecast to reach $65.2 billion this year… IDC forecasts that in 2011, online ad spending will reach $106.6 billion, accounting for nearly 14% of the total advertising market.”
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