David Black

“The five largest of the Teesside Evening Gazette’s 20 hyperlocal websites have five-figure monthly unique user figures not much smaller than the number of households in the postcode-size areas they serve, the paper’s editor has revealed.”

“articles on the site’s Your View section receive an average of 166 comments a day, while 2,000 comments a day are recorded across the main site.”

“Research into the site’s search indexing, she added, had shown that 60 per cent of the site’s traffic is generated from search and external links.”

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. “