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“UK online advertising trade body, the Internet Advertising Bureau, said spending rose 38%. It predicted more double-digit growth this year as the web shrugs off the economic turmoil hitting other media, to overtake TV advertising revenues…”
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“the Internet’s share of ad market grew from 11.4% in 2006 to 15.3% last year, making it the largest advertising medium behind TV (21.8%) and display ads in the printed press (19.9%)”
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IAB/PwC Adspend Study H2 2007: “Market share was 16% for second half of 2007 as online exceeds forecasts “
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“In its annual Census of members, AOP reports that digital publishers experienced a 52 per cent increase in total revenues in 2007 over the same period last year.”
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“A couple of days of really quite spectacular data about last year’s growth from the AOP and the IAB.”
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AOP: “revenue from online advertising increased by 33 per cent last year and 80 per cent of those questioned said the current online advertising model was ‘a sustainable revenue stream’”
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