Daily Archives: 9 April 2008

“UK online advertising trade body, the Internet Advertising Bureau, said spending rose 38%. It predicted more double-digit growth this year as the web shrugs off the economic turmoil hitting other media, to overtake TV advertising revenues…”

“the Internet’s share of ad market grew from 11.4% in 2006 to 15.3% last year, making it the largest advertising medium behind TV (21.8%) and display ads in the printed press (19.9%)”

IAB/PwC Adspend Study H2 2007: “Market share was 16% for second half of 2007 as online exceeds forecasts “

“In its annual Census of members, AOP reports that digital publishers experienced a 52 per cent increase in total revenues in 2007 over the same period last year.”

“A couple of days of really quite spectacular data about last year’s growth from the AOP and the IAB.”

AOP: “revenue from online advertising increased by 33 per cent last year and 80 per cent of those questioned said the current online advertising model was ‘a sustainable revenue stream’”