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“We all know that online advertising benefits from being measurable and that it’s returns are often better than offline advertising. But the one thing we have not been able to measure is the offline impact of online advertising.”
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“Internet advertising stimulates off-line sales, too—in most cases, our firm finds that online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” [via A_VC]
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“I’m trying to figure out how people get news from websites, what tools they want and what might make them stick around for longer.”
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“I was fortunate enough to present my research on how the BBC has integrated blogging in its journalism at the Online Journalism Symposium.” [via Currybet]
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“This study examines how the world’s largest news organization, the BBC, has sought to
incorporate blogging in its journalism, both as a format for new journalistic thinking and
as a platform for greater accountability and transparency.”
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“TwitterLocal lets you generate an RSS or XML Feed to filter out Tweets around a certain area.”
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Looks interesting: “BuddyPress will transform a vanilla installation of WordPress MU into a social network platform. Features: Extended Profiles, Personal Blog, Private Messaging, Friends, Groups, The Wire, Albums, Status Updates”
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“in this post we follow up with Reuters and ask what progress is being made. Specifically we look at what apps have been built so far on Calais and get feedback from Reuters’ Tom Tague.”
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“The API does a semantic markup on unstructured HTML documents – recognizing people, places, companies, and events. This technology is the next generation of the Clear Forest offering, which Reuters acquired last year.”
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“The device makes it easy to search for data on the run. That can quickly turn a casual conversation into the Pursuit of Truth.”
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“a faster version of Movable Type is not all you have to look forward to. The community has also contributed new features to the product, and with their help and valuable feedback we have added a number of other new features as well.”
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From “I can’t live without it” to “What was I thinking?”
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“Instead of passively accepting the information provided by any single news source, search has taught us to be active news consumers, so seek out news from the wealth of sources on the web.”
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“With Google Docs offline (powered by Google Gears), I can take my little piece of the cloud with me wherever I go. Once enabled, I have a local version of my document list and editors, along with my documents.” Gears for Firefox 3 next, please.
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“In the search for answers, we’ve noticed that there’s a lot of confusion about how we include and rank articles. We’d like to share some of the facts, and debunk the myths.”
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“Graph your Twitter Stats including: Tweets per hour, Tweets per month, Tweet timeline”
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