David Black

“Advertising over the next 11 years will be more of the same – online growth and a retreat from print – according to Advertising Association’s Long-Term Advertising Expenditure Forecast, compiled by WARC.”

“The report, by the Advertising Association and the World Advertising Research Centre, found that the shrinking of the newspaper market could occur despite the overall UK ad market growing by anything between 16.8% and 38%, depending on economic condition

“A worst-case scenario shows adspend rising over the next twelve years by just 16.8% to £18,600 million. But there’s also a much cheerier vision: if the economic sun shines, spend will soar 37.9% to £22m. “

“Las Vegas Sun. Whoa. I liked it a few days ago when I looked at the homepage and an article page or two, but I keep going back and it keeps growing on me.”

“I want to congratulate my friends over at The Las Vegas Sun for the release of that newspaper’s new site. It is awesome.”

New Las Vegas Sun

“Under the plans outlined by Griffee, 60 websites will be launched covering the BBC’s regions in Britain and Northern Ireland, including 40 in England. Griffee demonstrated how text, audio and video news could be navigated using a map of a specified regio

“Through a variety of methods, newspaper professionals can enlist consumers in evaluating their websites’ designs.”

“‘If only newspapers had charged for online access to the news when this whole Interweb thing got started, they wouldn’t be in such a mess right now’… This, my friends, is a false assumption.”

“But what really opened my eyes was how people are finding this blog. RSS feeds, tags, Goggle Reader, blog rolls, and links from other social networks. It’s about sharing.”

“Whenever I write about the need for journalists to start blogging in order to really get online journalism, some journosaur pops up with some snark about blogging and how journalism hasn’t changed because of the Web.”