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“David Muir, CEO of WPP’s The Channel, gives the agency’s ad share projections for the UK. Online is now at 25% (far ahead of the U.S., by the way) and they predict it will surpass TV — and all other media — next year.”
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“Advertising budgets took bigger cuts in the final quarter of 2007 than at any time in two years, according to the latest Bellwether report, the quarterly measure of the health of the marketing industry.”
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“There are at least five simple things (and none of them require a huge time commitment once started) you can do to help your site grow traffic. All of them are ethical, both from an SEO perspective and an SPJ perspective.”
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Media career 1.0, 2.0 and 3.0.
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“Following this week’s post about Archant’s experiences with geotagging, Andrew Williams looks at how the BBC is using the technology in its prototype hyperlocal web service. “
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“The magic is not in the invention, but in the execution, the singular focus on user experience. Apple’s innovation is aggressively outsourced. Smart integration of other people’s ideas has transformed the entire company.”
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“That’s the opportunity. Perfect existing technologies — make them work for people on the web.”
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“Here are OJR’s top tips from this year, to help you and your news organization create a more engaging news website.”
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Rachel Sterne: “2008 is upon us—what better time for a progress report on citizen journalism? Over the past twelve months, investors shelled out, mainstream media perked up and thousands mobilized to share their news with the world.”
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“From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008. “
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