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“Instead of the usual predictable predictions, I thought I would ring in the new year with five principles that I believe will guide the ongoing transformation of media companies.”
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“Elsewhere in the business this kind of dialogue with readers is becoming vital.”
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“Is there any higher strategic need for news organizations today than becoming more digital savvy?”
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“Turning WSJ.com into a free site would require a 12x increase in traffic growth to offset the lost revenue, according to a new report from Bear Stearns analyst Spencer Wang.”
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“Jessica Gaspar, a reporter for our weekly in Hennrietta, New York, has started her own section on an independently run town bulletin board… Jessica uses her posts to ask for story tips, get feedback on articles and promote her own weekly…”
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“Group M, the combined media planning and buying operation owned by Sir Martin Sorrell’s WPP group, predicts that UK internet ad spend will overtake TV, which has been the leading advertising medium for half a century, in 2009.”
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“what follows is a multi-tiered approach to classifying and reading your feeds using an often ignored feature of the application.”
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“‘We expect revenue growth to decelerate to 21.2% in 2008, from 25.6% in 2007′… he expects online ad CPMs (cost per thousands) to “accelerate” during 2008″
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“Search advertising will continue to dominate, rising from $22 billion globally last year to $50 billion in 2010… Average CPMs for online ads, which bottomed in 2007 at $3.31, will start to rise again.”
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