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ZenithOptimedia: “Global online ad spending will rise 24 percent to $44.6 billion from $36 billion. Online’s share of the world’s ad market will increase to 9.4 percent from 8.1 percent.”
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“Monthly unique users have increased on average by 39% year on year, reaching 2.6 million in September 2007… Electronic advertising revenue has increased 15% year on year and is now worth 17% of total Economist group revenue.”
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“Jeremy Allaire, founder/CEO of Brightcove… wrote in his predictions for 2008 that nothing about the Internet changes the fundamentals of media, adding that “value is created by controlling the content or controlling access to the audience.”
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“In this first piece of a three part-series investigating non-integrated newsrooms, the Figaro.fr managers explain to the Weblog how online fits in the group’s strategy.”
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“Le Monde’s print and online teams are non-integrated, and it’s only this year that the paper began mapping out a concrete plan to further collaboration – not integration.”
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“Last year I made some predictions about the consumer internet in 2007 and they were at least directionally correct. So let me take a crack at 2008.”
links for 2007-12-04
4 December 2007 · Leave a Comment
Categories: Daily links
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