links for 2007-09-20

Who’s Afraid of Online Advertising? – Publishing 2.0

“A new McKinsey & Co. report called ‘How Companies Are Marketing Online’ draws the astonishing conclusion that many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online..”

(tags: internet advertising audience measurement trends)

Why Clients Withhold Ad Spending Online – Adweek

“McKinsey polled 410 marketing executives in five sectors, and among those already advertising online, 52 percent said “insufficient metrics to measure impact” was the biggest barrier, followed by insufficient in-house capabilities (41 percent)…”

(tags: internet advertising audience measurement trends)

How companies are marketing online – The McKinsey Quarterly

“A McKinsey survey of marketing executives from around the world shows that in marketing, things are starting to change: companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service…”

(tags: internet advertising audience measurement trends analysts mckinsey)

The three kinds of platforms you meet on the Internet – blog.pmarca.com

“Level 1 is what I call an ‘Access API’. Level 2 is what I call a ‘Plug-In API’. Level 3 is what I call a ‘Runtime Environment’.”

(tags: internet technology webdevelopment web2.0 api webservices widgets)

Tabs, Used Right: The 13 Usability Guidelines – Jakob Nielsen’s Alertbox

“It’s a rare pleasure to come across a user interface on the Web that uses dialog controls correctly.”

(tags: internet usability webdesign ia navigation)