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Who’s Afraid of Online Advertising? - Publishing 2.0
“A new McKinsey & Co. report called ‘How Companies Are Marketing Online’ draws the astonishing conclusion that many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online..”
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Why Clients Withhold Ad Spending Online - Adweek
“McKinsey polled 410 marketing executives in five sectors, and among those already advertising online, 52 percent said “insufficient metrics to measure impact” was the biggest barrier, followed by insufficient in-house capabilities (41 percent)…”
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How companies are marketing online - The McKinsey Quarterly
“A McKinsey survey of marketing executives from around the world shows that in marketing, things are starting to change: companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service…”
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The three kinds of platforms you meet on the Internet - blog.pmarca.com
“Level 1 is what I call an ‘Access API’. Level 2 is what I call a ‘Plug-In API’. Level 3 is what I call a ‘Runtime Environment’.”
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Tabs, Used Right: The 13 Usability Guidelines - Jakob Nielsen’s Alertbox
“It’s a rare pleasure to come across a user interface on the Web that uses dialog controls correctly.”
links for 2007-09-20
20 September 2007 · No Comments
Categories: Daily links
Hello. I'm David Black. I work as Group Director of Digital Publishing at Trinity Mirror plc. This personal blog includes links on the trends transforming newspaper and classified businesses online. 
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