David Black

Josh Chasin, Comscore: “One of the consequences of being the most measurable medium is that the Internet ends up as the medium with the most measures.”

On Facebook’s one-size-fits-all definition of friendship: “Combining college friends with work friends with friend-friends with family results in strange and for some uncomfortable juxtapositions of lives”

It’s back, with Mike Butcher as editor.

“My new favorite saying is, ‘The goal isn’t to connect brands to impressions, the goal is to connect brands to people.’ What’s needed is a new system of measurements based on a true and solid ‘foundation metric’ that actually means something to ea