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“E&P talked to Wilson, Brady, and about two dozen other online minds from newspapers large and small to present some hard-earned lessons.”
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“Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.”
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“The most effective, lasting way to adapt your online-media mindset, habits, and priorities is to actually use these skills — not just know about them in a theoretical sense.”
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“Average daily Internet use in 2006 (36 minutes) increased by 158% on 2002 and time spent on the mobile phone (almost four minutes per day) was up 58%.”
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“The growth of broadband and the internet, mobile phones and MP3 players are revolutionising how Britons spend their time, according to a report by regulator Ofcom.”
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“The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom’s annual report. It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology.”
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“Circuits of Cool/Digital Playground found that technology’s greatest impact has been on the depth and range of friends that 14-24s have… Nearly 70% said the first thing they did after turning on their computer was to check IM.”
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“Newspapers and local websites are a perfect match. Newspapers have the reporters, the relationships and the resources to provide better coverage of their local areas than anyone else could even dream of. “
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“Following my presentation/panel discussion on social networking the other day, here’s the analysis I gave of what I see as a three-step strategy when getting involved in social networking. visibility, connectivity, tools”
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Tips from 1994 via Ilana.
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“Here’s a league table of schools’ performance based on the results they are sending us themselves. It’s being updated in real time (almost). And here’s a map of those same schools with links back to their position in our list.” [Via Paul Bradshaw]
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Via Tom Coates
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Barry Parr: “Content producers have struggled with how to manage their relationships with intermediaries on the Web… Content producers need a strategy to compete successfully in an increasingly intermediated media market.” [subscription]
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Jupiter report: “To thrive on the Web, news sites must become more network-focused and aggregate content from other sources while distributing their own content through intermediaries,” said David Schatsky, President of JupiterResearch.
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“Give the reader a variety of choices of places to go at the end of a story. Indeed, treat every story like it’s a proxy for the home page, with as many inducements for a reader to stay on the site as possible.”
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“if we are programming the Web to remember, should we also be programming it to forget – not by expunging information, but by encouraging certain information to drift, so to speak, to the back of the Web’s mind?”
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“E&P seems to be presenting these (frankly minor) failures as discouraging “lessons” in what not to do. In fact, in almost every case, these were good ideas that should not have been abandoned just because they were bungled in execution.”
links for 2007-08-28
28 August 2007 · Leave a Comment
Categories: Daily links
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