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“instead of delivering advertising to people, we deliver it to pages. And when you charge by the page/impression, the more pages the better. That’s why online advertising economics are so messed up.”
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“This is really two separate projects – there’s a rebuild of the backend and a rollout of the new design. Rather than develop it over 18 months with a big bang at the end, we’re doing it step by step.”
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“Try, just for a day, to stop using this word. You’ll be amazed at how differently you think about the world. Web users become people looking for information. Application users become employees trying to get stuff done.”
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“Commentary: An online journalism pioneer examines the state of the industry through the example of his hometown Florida newspapers… Robin ‘Roblimo’ Miller is Editor in Chief for OSTG, owner of Slashdot”
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US: “The Conference Board said its gauge measuring help-wanted ad volume was 26 in June, the lowest reading since July 1958. It was 32 a year earlier.”
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“The majority of adult internet users in the U.S. (57%) report watching or downloading some type of online video content and 19% do so on a typical day.”
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Full Pew report on online video: “The Pew Internet & American Life Project’s first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video.”
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“I suspect a lot of people are going to key on on this finding: Overall, 62% of online video viewers say that their favorite videos are those that are ‘professionally produced’.”
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“In looking at newspaper websites, it becomes clear pretty quickly that their homepages are bloated. They try to stick as much data as possible on the homepage (including ads).”
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“XTimeline, a tool for making timelines about pretty much anything that tickles your fancy, also offers users the opportunity to create timelines from RSS feeds.”
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“BBC Berkshire is among the organisations turning to the web to collect information on England’s severe flooding.”
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“A map showing photos, videos, flood warnings and BBC audio reports across Berkshire. Click any marker or line for more details.”
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“We’ve come a long way, There’s a growing recognition and appreciation of why citizen journalism matters. Investments, from media organizations and others, are fueling experiments of various kinds. Revenue models are taking early shape.”
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“In 1990 the Post Co.’s newspaper division contributed 48 percent of revenues and 51 percent of operating income; last year newspapers accounted for 25 percent of revenues and 14 percent of operating income.”
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“On closer look, the site is even more of a portal site. It’s very much a community site. There is plenty of good stuff going on here with UGC, blogs and calendar.”
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“when your entire business model is predicated on scarcity (i.e., the scarcity of pages for advertising), how do you deal with the sudden abundance that the Internet has created?”
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“The problem is that on the web there’s a nearly infinite amount of space. So when traditional media companies try to sell space online the same way they sell space offline, they find they only have a fraction of the pricing power.”
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“IFRA is to use the Daily Telegraph’s development of an integrated newsroom as the basis of a training programme aimed at teaching senior US editors how to manage seismic organisational change.”
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“Newspapers’ online ad revenue increased 31.5% in 2006 to $2.7 billion. In the first quarter of 2007, online ad revenue increased 22.3% to $750 million. Still, online represented just 5% of the $49.3 billion in total newspaper ad revenue in 2006.”
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Blog from Borrell Associates, a media research firm specializing in local Internet advertising.
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“Which major newspaper will be the first to throw away its newsprint and scrap its presses – and peddle its wares by internet alone?”
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“Online advertising — and maybe all advertising — is about performance. Whether you’re selling CPC or CPM-based advertising, if you can’t deliver results commensurate to your characterization of your site’s performance, you won’t retain advert
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“while domestic at international users view an average 12 pages per month at British news sites, Americans see just four.”
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When the Press Fails: Political Power and the New Media from Iraq to Katrina by W. Lance Bennett, Regina G. Lawrence, and Steven Livingston; American Carnival: Journalism Under Siege in an Age of New Media by Neil Henry
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“To persist in using panels that undercount or ignore the diverse populations that are the future of consumer marketing is to deny marketers the insights they need to build their businesses.”
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“In total, online businesses accounted for 10.3 percent of NYTCO’s revenues in Q2 versus 8.0 percent last year.”
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“By Mark Briggs: A digital literacy guide for the information age. An initiative of J-Lab and the Knight Citizen News Network.”
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“We have taken a sample of nine of these companies – Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, and ONEsite”
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“Now what gets me really excited is to think about the ad model that could happen in this environment of machine-driven semantic relationships.”
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Has anyone here ever applied what the poster is describing? I mean, do you think it would make a difference in your business if you did?: marketingstrategiestoday.com/internet-marketing-plan