David Black

“But search advertising is at the extreme end of simplicity — just a few lines of text. When you get to visual display ads, and then video ads, the complexity increases geometrically.”

“Post often, Post irregularly, Stay on topic, Post chronologically, Engage in conversation”

“The strongest may be successful enough to dominate specific categories. The weakest may be picked off by pseudo-specialist features added to generalist search-engines.”

“Engage the community. It’s not journalism—it’s a conversation. Trust the audience. Focus on strong, well-defined communities. Leverage social networking. There is a robust hyperlocal advertising business. Keep costs down. Hyperlocal works.”

Came across this old Steve Outing column: “let’s explore the possibilities, from dipping a toe into the waters of participatory journalism to embracing citizen reporting with your organization’s full involvement” [via Mark Potts]

“To really go sufficiently hyperlocal, LoudounExtra.com needs to identify EVERY discreet community and determine whether someone is already blogging about the community to include them in their blog network.”

New local site from the Washington Post

“The site, LoudounExtra.com, is an experiment in hyperlocal news; it will have church schedules, restaurant menus and real-time high school football scores… The paper publishes a section about the county twice a week.”

Q2 IPA Bellwether report: “Budgets for internet advertising grew faster than those allocated to any other medium in the U.K. during Q2… Some 21.8 percent of companies reported increasing their online marketing spend”

“We nee much more experimentation in journalism and community information projects… Dealing with the issues of trust, credibility and ethics is essential; as are more tools and training, including a dramatically updated notion of media literacy.”

“It fell far short of the original aim of producing over 80 feature stories, but in over a dozen interviews conducted by phone and e-mail, contributors uniformly described a positive, “though frequently exasperating,” experience.”

Insider’s account of Assignment Zero.