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“With online revenue growth slowing and print revenue continuing to drop, companies at the Mid-Year Media Review this week have a grim picture to discuss.”
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“the beauty of a many emergent social media services is that their simplicity and openness means that myself and other users can engage with them as much, or as little, as we want yet we’re still able to keep at least one foot in the conversation.”
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Adtech figures: “the current click-through rate of 0.18%, representing the lowest since the ad serving technology firm started the measurement in 2004. Then, the average was 0.33 per cent.”
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“A new AAF study (that I haven’t been to able to get a hold of yet) says that major ad spenders are in the process of moving up to 20% of their total ad budget to online media. If true, that is a huge shift, up from 4-8% at present.”
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“they should be looking at the relationship between absolute increases and decreases in ad revenue over time.”
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“81% of respondents saying they regularly consume both kinds of media”
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“[traditional publishers] still see branding as a function of controlling the distribution channel, rather than branding each unit of content that must now live and survive on its own in a disaggregated online media ecosystem.”
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