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Mario Garcia on Poynter’s eyetrack study from a few months back: “The tradition we have seen that you read the newspaper from cover to cover like your grandpa used to is gone, gone forever”
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“the pressing need is not for people who can write code with one hand and stories with the other. What journalists do need is working digital literacy.”
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“There are two skill sets in this equation: journalism and coding. Both are needed in the new media landscape.”
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“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” [Via Suw]
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OPA: “Mobile Web access is now nearly ubiquitous; usage lags access, but strong growth expected in ’07″ UK has highest mobile web use of Western nations.
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Les Hinton: ”This is necessary because newspaper revenues are coming under pressure at a time when other costs are rising and we are also investing in digital media.”
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As well as 15- or 30-second ads during programmes, Joost will experiment with “a small graphic called an ‘ad bug’ [that] will float in the corner of the screen reminding users of the brand that was just advertised.”
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“the best you can do is to increase opportunities and lower barriers to participation. A lurker rate of 80% is better than 90%.”
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“If people don’t comment on a blog post, for instance, why would they suddenly upload a six minute video?”
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Six levels of participation: creators (13%), critics (19%), collectors (15%), joiners (19%), spectators (33%) and inactives (52%).
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