David Black

“Save us the trip to Google and give us the links, please. Then we might just come back next time for more.”

“The only way [news organisations] can expand is to work cooperatively with witness-reporters, community members, experts, people who publish on their own, finding and sending readers to the best and most reliable among them. How? Via the link.”

“simply linking sounds rather like a combination of blogging and Google. I don’t think that is what is wanted from trusted news organisations. And I very much doubt if it will fill many pay packets.”

“The Guardian has appointed Washington-based journalist Michael Tomasky as editor of its US website, Guardian America.”

1. Have “pace and energy”, 2. Capture “the intimacy of internet radio”, 3. Choose a niche which would “never be accommodated on a mainstream radio station”, 4. “First-class radio production techniques”, 5. “Have an intelligent and witty tone”

“As bloggers we may have committed a grave strategic error – if we spun our points out to 200 pages with the customary filler… not only could we sell them at £10 a copy but people would apparently commit hours of their lives to reading them.”