Daily Archives: 29 March 2007

2006 online advertising revenues up 41% year-on-year to £2.016bn, 11.4% of total advertising revenues, above national newspapers.

“The point is that digital takes a higher share of advertising in the UK than any other country. That 11.4% compares to a global average is 5.8%.”

Underlying Associated Northcliffe Digital revenues up 48% year-on-year (141% including new acquisitions). Regional revenues from digital publishing up 57% year-on-year, largely in the recruitment category.

Principles are: accuracy, transparency, fairness, thoroughness and independence.

“Google made $1.6bn (£872m) in the UK last year – around 43% of the record £2.016bn ploughed into the medium by marketers.” Up from 35% share of 05 online ad revenue. Now accounts for 75% of the £1.2bn paid search spend in 06.

“In 2006 £2.016 billion was spent online by advertisers targeting the 31 million (GfK NOP) people connected to the internet. The growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005.”

Hachette Filipacchi US CEO Jack Kliger: “By the end of the year, digital will represent between 7 percent and 10 percent of our revenues and in the next three to five years, I would say that number will triple.”

“A much larger percentage of story text was read, on average, online than in print: 77% online, 62% in broadsheet, 57% in tabloid” [Via Shane Richmond]

Poynter launches Eyetrack 07: “Readers select stories of particular interest and then read them thoroughly.”

“Print readers are more methodical, while online readers scan more by a margin of about 25%… Online readers are drawn to navigational elements and teasers. Print readers are drawn to large headlines and photos.”

“The reason The New York Times, USA Today and others have started combining what had been separate is because the Web is now mature enough to hold its own when put into the same petri dish with a demanding newsroom. “

“Meg Pickard has been appointed as the Guardian website’s head of communities and user experience. Ms Pickard was formerly the consumer experience lead for social media at AOL Europe.”