Daily Archives: 16 March 2007

“Trinity Mirror is to revamp its local websites across the UK. The group says the upgraded sites will showcase enhanced coverage with breaking news, video, audio, blogs and user-generated content. “

Ideas for different ways for newspapers to harness blogging, with examples.

“NAA report: Advertising revenue for online newspaper sites jumped 31.5 percent in 2006, to $2.7 billion… Online accounts for 5.4 percent of all newspaper ad revenue, incidentally, a share that continues to increase.” And up 35% in Q4.

“Last week, Twitter.com ranked 862 in our Net Communities and Chat category. In February, the site ranked #364 among 5,765 websites in the category.”

US: “The intent is for ABC to allow newspaper publishers the option to report in-market readership — print and online — in a combined net audience figure as well as overall Web site activity.”