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“Redesigns aren’t my favorite thing. Iterative sounds more attractive to me. Fits with a general theory I have that realignments are less taxing and more effective than redesigns.”
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Benefits: fail fast, more experimentation, learn quickly, provide continuing interest, reduced risk…
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“Yahoo!’s new Pipes service… generalizes the idea of the mashup, providing a drag and drop editor that allows you to connect internet data sources, process them, and redirect the output.”
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“Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant.”
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“One of the easy things you can do with it is to create a single RSS feed made up of multiple RSS feeds and filter the results based on keywords.”
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Federated Media profile: “Last year, it sold more than $10 million in advertising for about 90 Web sites. This year, Battelle says it is on track to turn a profit and increase sales fivefold.”
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“But citizen journalism is a supplement, not a panacea. Citizen journalism itself isn’t going to reverse the declines in news readership, listernership, and viewership.”
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“I finally came up with the right metaphor for a phenomenon we all experience: that our interest in a subject is in inverse proportion to its distance (geographic, emotional or otherwise) from us… I call this the Vanishing Point theory of news.”
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“Local and hyper-local content is the key to future… Career Builder is a cornerstone of the digital strategy… Online advertising is the holy grail”
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“When it comes to user generated content (and social networks), it turns out that the younger the consumer the better! There’s a reason Myspace is filled with teenagers: younger people feel more comfortable contributing and sharing online…”
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“Where things get really interesting, and where Gannett leapfrogs others’ efforts, is in its pro-am blend. ‘The pros do the heavy lifting and build the framework and structure,’ says Maness. ‘And the audience can come in and fill in’ around it.”
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“Google has made a foray into in-game advertising for video games with an agreement to acquire Adscape Media for $23 million, sources familiar with the matter said Thursday.”
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“Lifelock got a blipvert (the 3 second pre-roll ala YouTube) and then branding throughout the show. And then a post-roll which could have and should have been way more informative than it was.”
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“After dodging months of rumors, Dennis Publishing has officially announced its plan to sell off its ‘laddie empire’ – the triumvirate of Maxim, Stuff and Blender. “
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“A user interface that will allow readers to access archive material as far back as 1785 is in development, and is likely to feature graphical representations of archive content.”
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“This is a tiny market and estimated to grow to $371 million this year. But in five years, Borrell predicts, local online video advertising will surpass $5 billion, representing more than one-third of all local online advertising.”
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“There is actually a media revolution in the works. So what’s going on here? By implicit definition, participatory media is non-commercial. If it’s commercial, someone owns it, and it’s not ‘we’ anymore.”
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On We Media: “What Rich is leaving out, I think, is the network model: working together both journalistically and commercially. I believe that’s possible and I don’t believe we’ve even begun to scratch the surface of possibilities.”
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Scoble defining how social media differs from traditional media.
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“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption.”
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“According to the Magazine Publishers of America, magazine advertising pages climbed to nearly 250,000 pages last year. While they’re down from their 2000 high of 286,000 pages, the trend line has been going up.”
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“NatMags is to become the second magazine publisher to produce a stand-alone digital magazine with the launch of a weekly fashion and entertainment e-zine for teenage girls, developed under the name Project Celia.”
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Digital accounts for ‘over 10 per cent’ of FHM’s revenues and growing, but the problem is that advertising yields are lower
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“At vg.no, occupying the prime banner advertising space for 24 hours costs an advertiser 210,000 kroner, or $34,000 — more than a full-page, full-color ad in the paper”
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Anyone going to this? It’s on Tuesday evening at Bush House. From the blurb: “What can we learn from best practice in research, design, technology, journalism, editorial and business strategy about how to address these major developments…”