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“The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page”
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Community management skills becoming as important as editorial or technical expertise
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“More than 56.9 million people on average visited a newspaper site per month throughout Q3 – an increase of nearly 24 per cent from the same period in 2005.”
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“Web2.0 is nothing more than an aftermarket for Google. Startups slicing little bits of Google’s P/E ratio, acting as sales reps for Google ads and getting great multiples for the revenue they generate by fostering the creation of new UGC to place ads on”
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The demise of the page view metric, 50%+ of revenue flowing to the top 5 networks, online publishers using the concept of ‘engagement’ rather than ROI…
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Biggest 10 companies get 72% of online advertising revenue – up from 71% in 2004.
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